Selling on Instagram, done right
Practical guides on turning Instagram into a real sales channel for your Shopify store.
21 September 2026
Australian Consumer Law and AI Replies in Your DMs
If an AI answers your Instagram DMs, every promise it makes is a promise your business made. Here's what Australian Consumer Law expects, which DM answers carry the most risk, and how to automate without creating a compliance problem.
20 September 2026
Why Instagram DM Response Time Decides Your Sales
Speed-to-reply is the most under-rated lever in Instagram selling. Here's why a fast DM answer converts so much better than a good one that's late — and how to be fast without being wrong.
20 September 2026
How to Build an Instagram Sales Funnel That Runs on DMs
Your Instagram funnel doesn't end at the link in bio — for most sellers, the real conversion happens in the DMs. Here's how to map the funnel from post to purchase, and fix the step where most sales leak.
14 September 2026
How to Handle Out-of-Stock Questions on Instagram Without Losing the Sale
"Do you have this in medium?" is the moment most Instagram sales are won or lost. Here's how to handle stock questions accurately, at volume, without over-promising or under-selling.
14 September 2026
Virtual Assistant or AI Automation for Instagram DMs?
Hiring a VA and automating your Instagram DMs solve the same problem in different ways. Here's how the real tradeoffs actually compare — cost, coverage, consistency, and what happens when either one gets it wrong.
13 September 2026
How to Sell Shopify Products in Instagram DMs
A practical guide to turning Instagram DMs, comments, and Story replies into a real sales channel for your Shopify store — what to set up, and what actually moves the needle.
13 September 2026
What Meta Allows for Instagram DM Automation
Automating Instagram DMs is against the rules if you do it the wrong way. Here's what Meta actually requires, in plain terms — and where to check the current specifics yourself.
Browse by industry
How Sauzy handles the questions specific to your category on Instagram.
20 September 2026
Instagram DMs for Accessories Brands: Dimensions, Compatibility, and Fast Gifting Answers
Bags, hats, sunglasses, belts — accessories sell on specifics: will it fit my laptop, does it come in black, is it real leather. Here's how accessories brands answer those DMs fast and accurately, and close the sale.
20 September 2026
Instagram DMs for Fashion & Clothing Brands: Sizing, Fit, and Sold-Out Variants Without Losing the Sale
Fashion sells in Instagram DMs, and it lives or dies on sizing and stock. Here's how clothing brands answer "does this come in a medium?" fast and accurately — and stop losing sales to sold-out variants.
20 September 2026
Instagram DMs for Food & Beverage Brands: Ingredients, Allergens, and Subscription Questions
Food and drink brands get DMs about ingredients, allergens, dietary fit, and shipping. Here's how to answer them fast and accurately on Instagram — and know which questions must go to a human.
20 September 2026
Instagram DMs for Footwear & Shoe Brands: Sizing, Fit, and Width Questions That Convert
Shoes live and die on sizing — half sizes, width, "do these run small", and whether your size is in stock. Here's how footwear brands answer those Instagram DMs fast and accurately without driving up returns.
20 September 2026
Instagram DMs for Home, Candle & Homeware Brands: Scent, Dimensions, and Gifting Questions
Homeware and candle brands get DMs about scent, size, materials, and gifting — questions with real answers. Here's how to reply fast and accurately on Instagram, and turn a scroll into a sale.
20 September 2026
Instagram DMs for Jewellery Brands: Materials, Sizing, and High-Trust Sales
Jewellery is a high-consideration, high-trust purchase — and most of that trust is won or lost in the DMs. Here's how jewellery brands answer material, sizing, and care questions accurately without over-promising.
20 September 2026
Instagram DMs for Skincare & Cosmetics Brands: Answering Shade, Ingredient, and Routine Questions at Scale
Skincare and cosmetics buyers ask questions no generic auto-reply can handle — shade matches, ingredients, skin-type fit. Here's how to answer them fast and accurately in Instagram DMs without over-promising.